The Experiment is an original and funny physics-based game. Built in HTML 5 the game challenges players to create a chain reaction by placing a set of pop-up windows in the correct sequence. A custom level builder provides endless video possibilities. Visit

Client: Wieden+Kennedy London
B-Reel Credits – Art Director: Bertrand Carrara – Producer: Sarah Barclay – Motion: Viggo Mörck – Developers: Mattias Ekendahl, Roger Palà, Liam Viney

Awards: FWA Site Of The Month November ’11

Well well, after four enjoyable years at unit9 it’s time to move on. I’m delighted to be joining B-Reel London in August. Fun projects await with their extremely talented team. If you’ve been living in a cave without wifi for the last few years, then you won’t have seen their incredible digital portfolio. Here’s a few tasty bits, to get you back up to speed.

Before starting at B-Reel I took three months off. In this time I circumnavigated around Britain with my Dad. 65 Days – 43 Ports – 1610 Miles. A huge challenge and an opportunity to build character! Photos

Directed by Martin Percy, this website lets you explore a Balinese temple, shown with over 150 interlinked HD videos. But you are in control of your filmic exploration – you can follow your own interests at your own pace, thus allowing a stronger emotional experience. Visit

Client: Asian Art Museum, San Francisco

Awards: Webby Winner 2011 – Online Film & Video: Travel & Adventure / FWA Site Of The Day 19th July ’11


Hugely talented mcbess creates an instant hit  across our windows. I was asked to direct, film and edit this short of him working on the windows. A collaboration between unit9 and a series of handpicked artists, invited to see our windows as an exhibition space for a bespoke piece of work. Visit

Client: unit9

Artist and salad enthusiast Jon Burgerman doodles across our little part of London. I was asked to direct, film and edit this short of him working on the windows. Blogged by creativity-online.comA collaboration between unit9 and a series of handpicked artists, invited to see our windows as an exhibition space for a bespoke piece of work. Visit

Client: unit9

Discover what lies within the Glenfiddich warehouse. Find items which reveal a deeper tale to the distillery and be in for the chance to win a dream adventure. Visit

Client: Ruby London

Collaborating with Outsider to create a digital campaign for Pepsi Max in a search for some of the UKs most legendary group of mates. Directed by Outsiders, Henry Littlechild. Visit

Client: AMV BBDO

Philips e commerce website which never got to see the light of day…shame.

Toyota Fantasy Enhancer gave Yahoo fantasy American football fans the chance to create their own customised playing cards, badge and smack talk banner, so they could show off to their rivals.

Client: Saatchi & Saatchi LA

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